Click tracking is a new feature embedded into Tellephant’s WhatsApp business solutions. With this feature, you will be able to see not just who saw your message, but also who actively engaged with it. Tracking clicks can provide valuable data and analytics to help your business to improve customer acquisition, re-engagement and growth.
With this latest feature, you can gain information that enables you to refine remarketing and retargeting efforts. Click Tracking provides you with the list of customers who engage with your links when you send them. The outreach dashboard gives you a lot of data, for each unique click from device types to location. These analytics can assist your business across various marketing channels, including Facebook Ads and Google Ads.
Follow this step by step guide to get started
Step 1. Login to your Tellephant account and create a new template
Step 2. Click tracking campaigns can only be executed if you choose Media and CTA Button
Step 3. Enter other details as necessary and select Click Tracker under the CTA Button details. The user will be redirected via a unique URL which will redirect to your final destination. The destination link can be added when sending out the campaign
Step 4. Submit your template for approval
Learn more about Templates here
Step 1. Once your template has been approved, you can continue by creating a new campaign on your Tellephant dashboard
Step 2. Add the necessary details for your campaign: name, contact lists and choose the template that was approved earlier.
Step 3. Once you are satisfied with the campaign, add the destination URL and hit send or schedule a new campaign
Once the click tracking campaign is sent, Tellephant provides a set of analytics ranging from Message Details, Location, Devices, Click Rate, Operating System, Browsers, etc.
More statistics are available under the overview to analyse on a case-by-case basis. You can choose to export all of this information by clicking on the “Export” button.
Reach out to us at firstname.lastname@example.org for any queries about Click Tracking