With around 150 million monthly active users, Google Pay accounts for a large share of UPI and contactless payments.
By integrating Google Pay with your WhatsApp Business API, you’ll be able to provide your customers payment links directly on WhatsApp. Let’s suppose you have your ecommerce store already on WhatsApp, and your customers already engage with your business there. By adding on a Google Pay integration to WhatsApp, you can send out payment requests to customers directly to their WhatsApp chat with you, funneling the entire interaction experience with your business onto just one platform, and effectively making it an end-to-end ecommerce experience for your customers.
You’ve already got your customers engaging with your business on WhatsApp, which means they’re already doing most other exchanges with you on WhatsApp. With the Google Pay integration, you can just share payment requests to them on chat when they opt to checkout.
Setting up the integration is easy. All you need to do is link your business/merchant account on Google Pay to your WhatsApp Business account. Post that, you can set it up on WhatsApp to send out payments links and requests on WhatsApp based on any scenario you choose.
Once your customers complete payments, you can notify them about order and payment confirmation (or, payment failures, but hopefully, this won’t be the case!). In fact, there’s multiple ways that you can do this with WhatsApp’s official APIs.
With WhatsApp’s Official Business APIs, you can create chatbots to automate conversation flows for your customers, effectively saving you time and effort with these processes, as well as giving your customers a more streamlined and convenient flow to interact with your business.
For instance, in the case of an ecommerce store, you can set up a chatbot to provide customers with information about products, and take orders as well. Once your customers decide to checkout, directly send them a payment link, and once they complete the payment, send them a notification stating the payment and order has been confirmed.
Even if your customers shop and checkout on your website, you can set it up in such a way that they can opt to get payment links on WhatsApp from your Official Business number. That means you can share the payment link, payment confirmation, as well as an invoice to them on WhatsApp. The added bonus is, unlike SMS notifications, customers can respond to these messages on WhatsApp and you can effectively offer them assistance and support if required.
By integrating with payment gateways like Google Pay, you’re effectively giving your customers a streamlined, end-to-end experience while interacting with your business. It helps you get better customer interaction, and retention as well, since you’re able to provide the entire experience on one singular platform.
Automating these processes not only saves time and effort for you and your business, but also saves time and effort for your customers by providing a seamless flow on a familiar platform.
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