Messaging limits determine how many users your business can send messages to on a daily basis. This includes new conversations as well as existing conversations with users. The messaging limit does NOT limit the number of messages your business can send, just the number of users you are trying to send messages to. It also does NOT apply to messages sent in response to a user-initiated message within a 24-hour period.
Messaging limits are divided into several tiers:
Note: A business starts in Tier 1 when it registers its phone number with WhatsApp.
A business phone number will be upgraded to the next tier if:
The charts below show examples of how a business might move to the next tier.
Example 1: A business is upgraded from Tier 1 to Tier 2 when it messages a total of 2,000 users within a 7-day period.
Example 2: The chart explains the concept of messaging limit in a rolling 24-hour window.
Reach out to us for any queries or guidance regarding WhatsApp Business API tier limits.