Starting February 1st, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based pricing model. Instead of being charged for notifications sent, businesses will be charged per conversation.
At Tellephant, we're one step ahead of the game and plan to give all users this pricing from Oct 1st, 2021.🚀
WhatsApp Business API conversations fall into two categories that are priced differently:
All conversations are measured in 24-hour increments, or "sessions", that start whenever the first message is delivered by a business. The first message can be a response to a user inquiry or a business-initiated message template being delivered.
Charges for conversations are based on the end user’s phone number. Rates for business-initiated conversations and user-initiated conversations vary by market (country or region).
See Rates for specific pricing information.
For the examples that follow, we’ll use a hypothetical user, Sachin Kohli, a customer of Commercial Air, a hypothetical airline, and Kicks, a fictitious online shoe retailer. Sachin prefers to use WhatsApp to message businesses because it’s the fastest way to get the support and information she needs. Commercial Air and Kicks know many of their customers prefer to connect via WhatsApp, so they’re ready to respond to inquiries or send important updates via messaging.
In this scenario, Sachin gets the info she needs about her reservation and Commercial Air pays for one user-initiated conversation.
When the Kicks bot replies to Sachin more than 24 hours after the first message confirming the delivery ETA, it starts a new conversation. Kicks also has to use a message template because it’s been more than 24 hours since Sachin’s last message.
In this scenario, Kicks pays for one user-initiated and one business-initiated conversation.
In this scenario, Commercial Air wants to let Sachin know that his flight is delayed by 30 minutes.
Commercial Air will be charged for one business-initiated conversation for the delivery of these two message templates to Sachin within a 24 hour conversation session.
In this scenario, Kicks pays for a single, business-initiated conversation. If the user replies more than 24 hours after the initial business message delivery and that is followed by a business reply, that will result in a new, user-initiated conversation.
Rest of Africa
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia
Rest of Asia Pacific
Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe
Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine
Rest of Latin America
Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East
Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe
Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
All other countries not listed in the above regions or specifically listed in the above tables.